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iPhone 3G UK ad 'misleading'

on 27-08-2008

The UK's Advertising Standards Agency ("ASA") ruled today that Apple had misled consumers in its latest iPhone 3G TV advertisement. Complaints to the watchdog focused on Apple's claim that "all the parts of the Internet are on the iPhone", whereas iPhone does not currently support Flash or Java, making it difficult to browse certain websites.

The ASA ruled that the iPhone advert was indeed misleading for consumers, given that Flash and Java are commonly used on the Internet. Given that Flash and Java as proprietary applications, Apple decided not to make use of them on the iPhone. Apple claimed the comment related to the availability of websites using Safari, rather than their appearance using their device, to no avail. It appears that the UK's ASA has requested that the advertisement not be aired further in its current form.

We think this is fair for consumers given that many websites do use Flash and Java, and if you don't know this, you might be misled into buying an iPhone thinking you can surf all your favourite sites, but then be disappointed. What do you think? Do you consider this unfair to Apple, or do big companies get away with these types of general comments too often?

You can read the full story on the BBC website.

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a bit of justice

By: Micky () on 27-08-2008

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a bit of justice

By: Micky ( IP 78.86.13.28) on 27-08-2008

Apple can't cry about this one :cry , it's definitely fair! most people don't have a clue about what the iphone can or cannot do, they just expect it to work if they make that kind of comment!

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