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A selection of iPhone ads from Apple
on 01-11-2007

We haven't seen many iPhone ads on TV in Europe yet but we expect a whole lot more in the coming weeks and months. We put together a selection of some of the ads that were posted on YouTube.

Some of these give you a great overview of what the iPhone can do in a few seconds, so you can really see the device in action. They usually focus on a specific feature of the iPhone, with someone guiding you through how to do it yourself step-by-step. The emphasis is obviously on how quickly and easily you can do things using the iPhone's amazing user interface.
 

There's never been an iPod that could do this 

This is a good way of introducing the features of the iPhone compared to the iPod. It helps ensure that anyone who liked the iPod in the past will be intrigued by this new device. 
 
 

This is how you use it 

A neat step-by-step guide showing you how to do some of the main features of the iPhone. Everything is shot really well so the ad is very fluid, making it all look very easy indeed. 
 
 
 

The future is calling

A differently styled ad where a group of astronauts discover a giant iPhone on a different planet somewhere.
 
 
 

Calamari 

This ad shows how you can make the most of using Google Maps on iPhone to find whatever you want on the go.
 
 
 

Smudge proof 

A lot of people have been complaining about the fact that the iPhone screen gets smudged when you use it. Here's Apple's take on it. As you'll see from our review , we don't think it's a big deal at all.
 
 
 

Video of a call 

A focus on what the iPhone is really supposed to be designed for: making calls. After all, if that doesn't work, what's the point in having all the other features? Just so you know, we think the iPhone works pretty well from that perspective. We're not quite sure if this guide was produced by Apple or not, but thought this would be a good place to include it in the Blog.
 
 
 
We have to say, the iPhone does look great when you see these ads, and it's pretty tempting to go out and get one when it launches in Europe! Thoughts and comments are welcome as always!
    

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